Walking Tours
Promoted with reels, stories and features through @franceguides.
Powered by @franceguides
Promotion Service
Tour & Activity Promotion in France
Tours and activities are booked on the strength of a moment: the view, the tasting, the boat leaving the harbour. We turn that into a reel and share it with people planning their trip to France.
Tour Promotion for Operators in France
Whether you are established or just opening, we shape a campaign around your tour, your city and the people you want to reach.
See also: Tour Promotion in Paris, Tour Promotion in Lyon and Tour Promotion in Marseille.
Who This Service Is For
This is for tours that want more visibility with a France-focused audience.
Food Tours
Shown to a France-focused audience that is ready to visit.
Boat Tours
Built into a campaign shaped around your goal.
Museum Experiences
Content made for how people actually browse Instagram.
Private Tours
Reach beyond your own followers, to the right people.
Day Trips
A feature that turns interest into real enquiries.
What We Can Promote
Here is what works well in a feature:
- The highlight moment of the tour
- Views and photo spots
- Tastings and food stops
- The guide and the story
- Small-group and private options
- Seasonal and limited dates
Instagram Campaign Types for Tours
Pick a campaign by name. Every one is shaped around your business, your city and what you want people to notice.
Story Boost
A set of Instagram stories that put your business in front of a France-focused audience quickly, with a swipe-up style link back to you.
Instagram Reel Feature
A short reel built around your food, rooms, tour or space, made to travel well and get saved and shared.
Hidden Gem Feature
A feature framed around discovery, ideal for places that deserve more attention than they get.
New Opening Campaign
A launch-focused campaign for a new restaurant, hotel, shop or stay that needs attention in its first weeks.
Travel Spotlight
A travel-led feature aimed at visitors planning a trip to your region, useful for stays, tours and activities.
UGC Content Campaign
Short-form videos and photos created for your business that you can reuse on your own channels and ads.
Website Feature
A written feature on our site and city guides, adding a lasting link and a second discovery channel beyond Instagram.
Full Visibility Campaign
A combined package with reels, stories, UGC and a feature, built for businesses that want the widest reach.
Why Instagram Works for Activities
A few reasons this works so well:
- Activities are visual and time-sensitive, which is exactly what reels are good at.
- The audience is already planning what to do in France, so a feature meets them at the right moment.
- A short clip of the best moment does more than a paragraph of description.
Tour Promotion by City
We promote tours in cities across France. Start with one of these:
Frequently Asked Questions
How can I promote my tour in France?
We feature your tour through @franceguides with a reel or story built around its best moment, then point interested travellers to your booking link.
What kinds of tours do you promote?
Walking tours, food tours, boat trips, museum experiences, private tours and day trips across France.
Can I send my own footage?
Yes. You can send your own photos and videos, and we can also create fresh content. Many campaigns use a mix of both.
Do you visit the tour?
It depends on the campaign and the city. Some features are made from content you send us, and some involve a visit. We agree this with you before we start.
Do you show prices online?
No. We do not display fixed prices online because every campaign depends on the business type, location, content needed and promotion goals. Message @franceguides on Instagram to discuss the best package for your business.
How do I contact you?
Message @franceguides on Instagram. Tell us your business type, city and what you would like to promote, and we will reply with the package that fits.
Ready when you are
Message Us on Instagram
Message @franceguides on Instagram and tell us your business type, city and what you would like to promote.