How to Promote a New Restaurant Opening
Quick Answer
Build anticipation before you open, capture the first days with strong content, and use a New Opening Campaign to reach a France-focused audience in your first weeks.
Why This Matters
The first few weeks decide a lot. Early buzz brings the first reviews, the first regulars and the momentum that carries a new place. Empty tables in week one are hard to recover from, so visibility at launch matters more than at any other time.
Practical Ways to Promote
- Tease the opening with build-out and menu previews before the doors open.
- Film the first service and your signature dishes on day one.
- Run a New Opening Campaign to reach beyond your own small early following.
- Give people a clear reason to come in the first weeks, such as a launch dish or event.
How Instagram Helps
A launch is a story, and Instagram is built for stories. A reel of your opening through @franceguides reaches curious locals and visitors at exactly the moment you need tables filled.
Common Mistakes
- Waiting until after opening to think about promotion.
- Relying only on friends and family for the first weeks.
- Not capturing the launch, so you have no content to share later.
When to Use a Promotion Page
A New Opening Campaign is designed for this window. It concentrates attention when it counts most, in the first weeks after you open.
Frequently Asked Questions
When should I start promoting a new opening?
Before you open. Building a little anticipation means you launch to interest rather than silence.
What if I have almost no followers yet?
That is exactly when a feature helps most, because it borrows an existing France-focused audience instead of waiting for you to build one.
How do I start?
Message @franceguides on Instagram with your opening date, city and concept.
Related Pages
Message @franceguides
Message @franceguides on Instagram and tell us your business type, city and what you would like to promote.